The optimization of completions in unconventional reservoir wells has proceeded at a slow pace through trial and error (i.e., the continued development of new measurement technologies, the search for “silver bullet” techniques or materials, the learning curve of proper well spacing, and many other factors). The lower the permeability of a reservoir, the slower that reservoir is going to reveal its productivity and drainage nature. All of this has led our industry to “creep” towards an optimum design through populating “statistical” models with 100’s to 1000’s of wells. But what if one could take a relative handful of wells, analyze the production and completions used in those wells, and then “leap” to significant improvements in well costs and production results. This presentation will present a methodology that achieves this goal. The data to populate this process already exists (no data acquisition cost), the analyses are inexpensive, and the benefits are significant. Actual case histories will be presented. Invigorating discussion will follow. Just bring an open mind!