Over decades, drillers have delivered higher-quality wellbores, improved ROP and reduced NPT, yet it takes less time to drill a well today, which puts the current dayrate business model at a disadvantage. Today’s drillers are drilling 400% more than in 1980, and almost 4 decades later, we are still charging by the day. Have commercial models kept up? And How could integrated projects bridge that gap? The big prize of a fully integrated drilling rig is digital unification. This interconnected structure allows for well delivery optimization and performance consistency, making the drilling contractor the essential driver of the well placement process.