When oil prices plunge, the rig count declines precipitously, and oilfield product and service prices are under extreme pressure, what must an oilfield chemical/service provider do (or should have already done) to survive? 

John Chisholm, CEO of Flotek Industries, will share some of his insights as to how to successfully market technology to the oilfield during downturns such as the one that we currently find ourselves in. Some of the successful strategies that John will discuss include: focusing on customized product offerings, product performance validation, providing solutions and not just products, maintaining a commitment to imaginative research, and encouragement of out-of-the-box thinking amongst employees.