The positive benefits of beneficial reuse are well recognized. Examples of beneficial reuse in the oilfield include; energy recovery, rigs to reefs, crop irrigation with produced water, enhanced oil recovery with produced water, reuse of flow-back water in hydraulic fracturing operations, reuse of non-aqueous fluids, use of cuttings as construction aggregate and use of cuttings as a soil amendment. These reuse opportunities both reduce waste generation and resource consumption. While there is clear evidence these techniques are both cost effective and good for the environment, they often face significant challenges in their application from technical, cost, regulatory and liability barriers. This presentation will review examples of technologies that have overcome barriers and others that continue to struggle to work their way into common use.