Laredo Energy, a geographically focused South Texas natural gas producer, has begun to solve their data management problems with a PPDM master data store and a combination of commercially available and custom-built software applications.  In partnership with the PPDM Association, EnergyIQ, Neuralog, ESRI, Safe Software, and Microsoft, Laredo has increased productivity and gained more trust in the accuracy of their data.  Numerous project files created well data silos with inconsistent information.  There was no "most trusted source" of well data.  Each data vendor has strengths in capturing and delivering different information items, and Laredo has some proprietary information that conflicts with vendor data.  The master data management solution provided the foundation for a custom application to deliver this "most trusted data" to the end-users, and has set up the company to implement a data interoperability regime to supply project data stores in the near future.