Jenny Montes Resume .MsC

Experience

Adidas
Head Global Marketing Budget 2021 - 2023 – Global - 1 Direct Report (Europe, Asia, Latin America, North America)
• Developed and implemented a comprehensive global process to manage $ 2.5 billion, overseeing more than 30 departments and functions, resulting in a cost savings of over $40
million to reallocate the budget to powerful brand initiatives across the globe. Collaborated with +30 key stakeholders, aligning on brand strategy by region and key cities, enabling
strategic budget allocation decisions that contributed to the attainment of business goals.
• Created First Line Management and cross-functional visibility, with SAP and other internal platforms, to ensure on-time and in-full (OTIF) budget allocation, enabling the
achievement of business objectives and brand positioning.

UNDER ARMOUR
Head of Account Marketing - Strategic Accounts 2020-2021 – Latin America. 4 Direct Reports.
• Developed and executed comprehensive +30 product marketing campaigns through Global and Regionalized strategies monthly for the top Wholesale Strategic Accounts in Latin
America, resulting in a revenue increase of over $60 million and a 12% market share growth compared to the previous year. Ensuring premium omni-channel experience across the
regions. Designed and implemented customized Sell-in Tools and campaigns, which contributed to positioning #3 of the company's products as top sellers within the accounts.
• Successfully launched e-sis Wholesale e-commerce platform, generating + $11 million in revenue in 6 months. Additionally, I created Under Armour wholesale.com within
Falabella.com, achieving a 35% increase in sell-out campaign performance compared to previous campaigns 6 months after implementation.

Head Omni Channel Marketing 2019-2020 – Latin America. 4 Direct Reports.
• Led the development and implementation of the first omnichannel focus approach and team established in UA, resulting in a revenue of + $ 110MIL and a marketing budget
utilization of $ 2.6MILL in the first 6 months of the role. Designed efficient processes from sell-in planning to execution, within agencies, and multiple functional teams enabling synchronization and interconnection to create a unified brand voice and maximize sales opportunities with + 30 brand and product marketing campaigns monthly for each account in sync with sales, supply chain, legal, and finance cross-functional teams.
• Managed a CAPEX budget of $1MILL to support brand expansion across all channels, ensuring seamless execution and adaptability depending on the channel and environment empowering brand presence in the Mexico Wholesale channel, with an additional revenue of $3MILL.

Retail & Wholesale Marketing Manager 2017-2019 - Emerging Markets: Asia Pacific- Emerging Markets – Europe - Africa – Latin America. 6 Direct Reports.
• Led the successful expansion of Under Armour into Emerging Markets, Asia Pacific, Europe, and Africa, overseeing the setup of partners and coordinating team hiring, office setup,
and brand training to support sales. Resulted in a revenue increase of $400 million in these regions during the 1st year of expansion. And continue revenue growth YOY: +30%
resulting in the fastest, biggest region in sales.
• Developed and executed more than 30 product campaigns and brand campaigns monthly, including Brand, Stores, and PR Launch events in Russia, Serbia, Belgrade, Romania,
and Dubai, both on-site and remotely. Oversaw the opening of over +30 stores globally and successfully introduced +3 e-commerce wholesale brands, and +6 Wholesale partners. Collaborated with local agencies for creative development, resulting in highly effective advertising campaigns across digital platforms, OOH, events, sponsorships, and retail marketing. Managed the marketing activities in the Emerging Markets region with a budget of $2.8 million. Achieved an impressive 1:4 ROI through strategic allocation of funds and ensured alignment with brand campaigns localizations and commercial initiatives in the 1st year of execution.
Adidas

Omni Channel Marketing Manager 2015-2017 – Latin America HQ. 14 Direct Reports.
• Led the aggressive expansion of the brand on Franchise and Wholesale Channels, leading to the successful opening of over +40 stores and +60 Shop-In shops, increasing brand
presence and market share, resulting in brand positioning and revenue YoY: +50Mill USD. With a revenue of $400Mill
• Managed, coordinated, and executed with a diverse team of 14 direct reports across multiple departments including In-Store Communication, Visual Merchandising, Product
Training, and In-Store Development, resulting in a cohesive and successful execution of marketing campaigns (brand and products), including internal and external agencies.

Trade Marketing Manager 2013-2015 – Latin America HQ. 7 Direct Reports.
• I spearheaded the planning, coordination, and execution of Brand campaigns and product campaigns in Wholesale Retailers, managing a Wholesale Marketing Budget of 1 million
USD and achieving an impressive 5:1 ROI across campaign implementations and commercial initiatives in the Wholesale Business and Distributor Model with a revenue of 112 million USD. Ensuring a seamless marketing execution in retailers across Latin America.

Gap & Banana Republic 2011-2013 – Sales & Operation Manager

SHANA 2010 – 2011 – Brand Manager

Ralph Lauren 2008-2010 – Visual Merchandiser