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Over the past few years in Shell, a significant movement towards building a sustainable culture around Health, Safety & Environment (HSE) has been achieved as part of our organization’s journey towards “GOAL ZERO”.    For us, a sustainable culture around HSE means the progression upwards towards an environment of generative behaviors (“it’s the way that it’s done here) which is achieved through the realization that simplicity drives compliance and compliance is fundamental to achieving a highly reliable organization.  Additionally, from a GOAL ZERO perspective, we know that violations are a major cause of incidents and procedural complexity is a major source of violations.  This presentation will delve into the journey that our Wells organization has made, as part of achieving GOAL ZERO, and provide insights & learnings in terms of where we are headed and the challenges that we will face.