Robert E. Best is a Senior Principal at Noah Consulting and Vice Chair of the PPDM Association. Noah Consulting, an InfoSys company, is a Houston-based firm that specializes in upstream information management strategy and planning.  PPDM – the Professional Petroleum Data Management Association is a Calgary-based standards body that also promotes the professionalization of information management in the petroleum industry. Previously, Mr. Best has held executive positions at PetroWEB, a Denver-based company that provides GIS web-based data management and data access solutions and Neuralog, a Houston-based company that specializes in tools for digital conversion, interpretation and management of E&P geosciences data.  He has been involved in the planning and implementation of information management projects at companies and sites worldwide including Nexen, Devon, Chesapeake, Continental Resources, PDVSA, Pemex, KUFPEC, Sinopec and others.